Management Team



Chief Executive Officer

A true visionary in cultivating new possibilities in diagnostic technology, Kevin Goodwin offers Signostics his singular passion for advancing the state of the art in ultrasound, following some 3 decades of executive experience in the industry. Prior to his leadership position here, he served for 17 years as founder and CEO of the multinational point-of-care innovator, SonoSite Inc. His achievements there in new market creation, fostering a culture of innovation, and phenomenal long-term sales growth earned accolades from customers and investors around the world.


Chief Financial Officer

Jeff Markwood brings more than 25 years of senior- and executive-level accounting and financial management experience to Signostics after holding the position of Senior Director at SonoSite. He became the Senior Director of Corporate Planning & Finance at SonoSite in 2009, where he oversaw the company’s financial planning and accounting operations worldwide for 6 years.



Vice President, Global Distribution

Rick Salzar has over 34 years’ domestic and international experience in the medical device market. He held international management positions over 25 years for Alaris Medical Systems, specializing in the intravenous drug delivery market. More recently, based in Amsterdam, he served as SonoSite VP and General Manager for Europe, Russia, and Africa. Under his leadership, SonoSite successfully launched their X-Porte point-of-care device.


Vice President, Sales

Ryan Detzel has over 12 years of capital medical device experience leading high-performance US sales teams, launching innovative devices, and creating new markets with disruptive technology. In his 10 years at Verathon, he earned the most sales awards in the company’s history and led the first division to reach $100 million in sales. He also led the launch of the GlideScope Titanium product line, with record sales in 2014.


Managing Director, Japan

Takatsuna Kitagawa has 24 years’ experience in the ultrasound industry, including 10 years at SonoSite Japan, first in business development and then as General Manager. His tenure at SonoSite won notable recognition, including the Chairman’s award and Country of the Year award. Under his leadership, SonoSite Japan also achieved the largest revenue and profit of all SonoSite subsidiaries outside of the US.


Director, European Distribution

Hannes Scheibl has over 17 years’ experience in the medical device markets, focusing in Europe, the Middle East, and Africa. Prior to joining Signostics, he was the Senior Director for SonoSite in Amsterdam, Netherlands, where he was responsible for building up the Eastern European distribution channel, including the Russian subsidiary. Additionally, he established an African hub and subsidiary in Nairobi, Kenya.


Manager, Australian Distribution

Adam De Barros has worked in medical sales for the last 20 years, including 10 years at SonoSite. While at SonoSite, he received multiple international sales awards and consistently achieved strong sales results by delivering high-level service, support, and educational programs. Adam is passionate about providing fast, simple visualization tools that give clinicians the confidence to make good decisions for a positive impact on patient outcomes.


Quality & Regulatory Manager

Mina Sergious joined Signostics in 2015 with over 11 years’ experience in manufacturing and quality control. At the Egyptian German Automotive Company, a joint venture of Mercedes-Benz, he served most recently, as Quality Assurance/Control Manager, managing vehicle and spare parts production lines; performing internal and external audits; fulfilling QMS, regulatory, and customer requirements; and ensuring customer satisfaction.



Global Head of Urologic Care

A co-founder of Signostics, Stewart Bartlett has managed all product development and research from the start, with key contributions to strategy and business development. His 20 years of managerial experience includes manufacturing management, product commercialization, intellectual property, and sales and marketing. Previously he held management positions at Lake Technology Ltd, including Managing Director of a subsidiary responsible for technology licensing.


Engineering Manager

Nick Betts has been with Signostics since its beginning. He initially managed software development and now heads up the entire engineering team. With over 18 years’ experience, he has a broad background in software and electronics, with a particular focus on building complex software that is powerful yet user friendly. Previous management experience includes setting up and running his own software development company.



© Signostics Ltd 2015